Empowering Disabled Women Entrepreneurs in Sariharjo through Product Photography Training

Abstract

Purpose : This study aims to examine the impact of product photography training on the digital marketing skills of women UMKM entrepreneurs and women with disabilities, addressing the gap in digital visual literacy among rural UMKM actors. The research seeks to provide insights into how skill development in product photography can enhance the quality of online business promotion, contributing to inclusive economic empowerment.

Methodology : The study employs a mixed-methods approach, combining quantitative assessments through pre-tests and post-tests with qualitative observations of participants’ product photography outcomes. Data were collected from women UMKM entrepreneurs and women with disabilities in Sariharjo Village, Ngaglik, Sleman, and analyzed using comparative evaluation of skill improvements and visual quality metrics.

Findings : The results indicate that participants’ knowledge and skills in lighting, composition, camera angles, and product arrangement significantly improved after the training. The findings also show an increase in participants’ confidence in marketing their products digitally, suggesting that targeted training can strengthen UMKM capacity in rural areas.

Originality : This study provides a novel perspective on the role of visual-based digital marketing training in empowering women UMKM entrepreneurs and women with disabilities. The findings contribute to understanding how practical skill interventions can enhance market competitiveness, offering guidance for future training programs, policy development, and inclusive economic initiatives.