Strengthening Local Entrepreneurship Through the Development of Embroidery MSMEs in Pogar Village, Pasuruan

Abstract

Community empowerment is an effort to enable people to become self-reliant by realizing and utilizing their inherent potential. The process of empowerment involves two interrelated groups: the community as the empowered party and the group that shows concern as the empowering agent. Bangil District, particularly Pogar Village, is known as a center of the embroidery industry that has become an economic icon of the region, widely recognized as Bangil Kota Bordir (BANGKODIR). This industry not only creates employment opportunities but also fosters a strong culture of local entrepreneurship, especially among women. Local entrepreneurship plays a crucial role in improving community welfare, particularly within the micro, small, and medium enterprise (MSME) sector. This study aims to analyze strategies for strengthening local entrepreneurship through the development of embroidery MSMEs in Pogar Village, Bangil District, Pasuruan Regency. The research employs a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. The results show that entrepreneurship strengthening is carried out through human resource capacity building, product innovation, marketing network expansion, and institutional support. Although embroidery artisans possess good technical skills, they still face challenges such as limited access to capital, lack of digital marketing adoption, and suboptimal collaboration with related institutions. Therefore, a sustainable mentoring model based on local wisdom and multi-stakeholder collaboration is required to enhance the continuity and competitiveness of embroidery MSMEs in Pogar Village.