Peningkatan Konten Promosi Wisata Way Tebing Cepa dengan Menggunakan Canva
DOI:
https://doi.org/10.59966/tkzqpt35Keywords:
Promotional Content, Canva, Travel PromotionAbstract
Increasing tourism promotion content is an important step in attracting the attention of tourists and increasing visits to tourism destinations. This study aims to improve the promotional content of Way Tebing CEPA tourism by utilizing Canva graphic design tools. Way Tebing Cepa tourism, which is known for its natural beauty, is often less well promoted. In this effort, we develop a variety of visual promotioinal materials, such as posters, infographics, and social media that are engaging and informative using Canva. The methods used include analysis of existing promotional content, designing new content based on attractive visual elements, as well as testing the dissemination of content on various social media platforms. The results of this community service activity showed a significant increase in user engagement, an increase in the number of followers on social media, as well as positive feedback from the community about more creative and interesting promotions. This finding confirms that the use of Canva as a design tool can contribute effectively in increasing the attractiveness of tourism promotional content, especially for local tourist destinations such as Way Tebing Cepa.
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