The Education on The Use of Mobile Maslahah for New Customers Through Whatsapp at Bank Jabar Banten Syariah Sub-Branch Office Banjar City
DOI:
https://doi.org/10.59966/bnj0cz95Keywords:
Education, Interactive Communication, Mobile Maslahah, WhatsappAbstract
The use of digital technology in the world of Islamic banking is growing, one of which is through the Maslahah Mobile application which makes it easier for customers to access various banking services. However, many new customers do not fully understand the optimal way to utilize this application. Therefore, an effective education strategy is needed to improve the understanding of new customers. This service aims to design and implement a new customer education strategy in using Mobile Maslahah through an interactive communication approach using the WhatsApp application. Through this approach, education is carried out by utilizing existing WhatsApp features. The results of this service show that the interactive communication method through WhatsApp can improve the understanding and skills of new customers in using the Mobile Maslahah application, so that the use of the application becomes more optimal. This service is expected to be a model for improving service quality and education for new customers at other Islamic financial institutions.
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